TOP 7 REASONS TO USE PROMOTIONAL PRODUCTS
You see them every day...from pens, to signs, to caps, to mugs---but do you really know how to strategically position those items to create awareness and grow your business? We can help...
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1) Promote goodwill Are you involved in your community? Do you exhibit at the community expos, trade shows, health fairs, community service events, i.e. health fairs, charity golf tournaments, fundraising events? If yes, you need to provide your audience and fellow exhibitors with a tangible reminder that you were there, for the good of the community as well as exposure for your company!

2) Advertise your goods and services Going to trade shows which are relative to your industry is a given, but what about those trade shows/events/appointments that you don't consider relative to your company? Insurance companies naturally will go to home shows, auto shows, (hopefully) health fairs, but what about educational fairs, safety events, and schools? All elementary schools know that the safety issue begins with our little ones! Take a gift for the K-8 students, making the reminder for safety and health appropriate to their age. For the high school group, emphasizing car safety, anti-gang, peer pressure, smoking, drinking and drug information and reminders are a must! Take things to your local law enforcement, fire department and social service department for them to give out to the kids in the community. They will appreciate your consideration! God knows our community helpers rarely have the money to spend on goodwill tokens!

3) Build customer loyalty Do you have customers who you want to thank for being with you for "X" amount of years, "X" number of referrals, "X" amount of items purchased from you, or money spent at your place of business? This would be a great thank you to them for helping your business to grow!

4) Build store and trade show traffic Going to your trade shows is one thing, getting people to your booth is quite another! Have something interesting for them that they will not only hang onto, but others will see and say "Hey, where'd ya get that!?" I did a promotion for one of my customers that was not only inexpensive, but brought numerous potential clientele to their booth. We did personalized Polaroid picture frames and took Polaroid pictures (with a flash) of the folks who came to the booth. The flash brought other onlookers who wanted to get a "keepsake" that was unique and meaningful to take home, too! This was a great promotion, inexpensive and "flashy."

5) Celebrate an anniversary or grand opening Just starting up? You'd better have some budget allowed for your opening to show people you intend to stay in their community for a while. Otherwise, not showing "good faith" to the community may keep people away. Anniversary gifts are a great way to say "Thanks for your business through the years."

6) Thank your employees and customers for a great year You didn't get where you are all by yourself -- your employees helped, which you know well. Give them a tangible thank you gift on their anniversary or your fiscal year-end anniversary. A picnic is wonderful and fun, but something small to take home with them is a real perk! And they will remain happily loyal just for such a small gesture.

7) Provide incentives for total quality or safety programs Have your employees kept your company injury-free? Have workmen's compensation claims and suits dropped or diminished? Your employees will strive even harder to provide a safe environment for your workers if they are rewarded for their efforts. Trust me...it really works!

*We hope you liked and can benefit from the advice above. If we were able to help please follow our blog and like us on Facebook https://www.facebook.com/austinpromotionalsolutions Thanks!
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